Charlie approached me as she was in the planning stages of launching her garden and vegetable patch related subscription box. Charlie was clear about her ideal client and wanted a branding solution for her business that would have a warm, nurturing feel as well as being attractive to an affluent market.
THE BRIEF - branding for a garden subscription box
Like with all new branding projects I wanted to create something completely unique for Charlie to help her to stand out. I created bespoke letter forms with the addition of natural leaf and seed shapes. I also designed a range of patterns. They will help to evoke emotions, creating stronger connections and brand loyalty. The colour scheme is warm but still classic and elegant.
MY APPROACH
Charlie is so happy with her new branding assets and they have given her the confidence to continue with the development and growth of her business. She is going to use one of the patterns I created on the tissue paper inside her subscription boxes. This will give them a premium feel, enriching her customer's experience.
logo design + pattern design + brand guidelines + social media icon design
THE RESULT
