Kerry was already an established and successful fitness instructor and personal trainer. The pandemic, and resulting closure of gyms, made her change her focus. She needed a brand identity to give her the tools to successfully market herself to a new audience.
THE BRIEF - branding for a fitness instructor
Kerry wanted to attract both men and women, so didn’t want a gender specific brand. She loves metallics so I made sure that I gave her some options that included this. Her ambition was to sell a range of clothing so I created a logo set that is bold and instantly recognisable, and can be used in many different ways.
MY APPROACH
Kerry has successfully repositioned herself in a competitive market, and has attracted both male and female clients. As her market has grown she has finally been able to realise her dream of selling branded merchandise - free advertising!
logo design + brand guidelines + social media design + website design & build
THE RESULT
