Claire and Natalie came to me when they were in the process of setting up their café in the heart of Ampthill. They needed high-quality branding to attract customers, build trust, and stand out. They wanted their branding assets to communicate the café's unique value in being a welcoming space for all with excellent food.
THE BRIEF - branding for a cafe
I intentionally set out to design branding that was modern and fresh but still friendly and approachable. It is classic, yet remains attractive to a younger market, and the colour palette is gender neutral. Budget was also an important factor for the new start-up business so I made sure that the branding would tie in with the existing wallpaper in the café space.
MY APPROACH
Consistent branding, including an amazing hand painted version of my logo in the window, has created strong loyalty and increased foot traffic and sales. They now have a great reputation in the town and have built up a loyal client base. Claire's cheese scones with red pepper and kiwi chutney are to die for!
logo design + packaging design + pattern design + social media icon design
THE RESULT
